Lifestyle is a way of living life and fashion is its consequence which is subjective to time, culture, social & ethical standards, trends etc. Lifestyle as a broad term defines how people make choices, and what shapes their attitudes & values. In earlier times, people used to copy the lifestyles of celebrities, cricketers, politicians, religious gurus and follow guidance by foremothers. Now the influence has spread its wings to peer and influencer word-of-mouth-recommendations.
The viral Alia Bhatt’s beetroot salad recipe, or Kritika Khurana’s post representing a face toner by Pure Sense World gaining good engagement, lifestyle influencers are appreciated by masses as lifestyle is a journey rather than a destination alone recreated by those with descent followings.
But, let us first understand who these lifestyle influencers are.
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Who Are Lifestyle Influencers?
Individuals who manage to attract many people via various social media platforms because of their lifestyle choices, experiences and expertise in the lifestyle category. Many of these individuals post on several subjects, including but not limited to fashion, travel, food, fitness, home décor, beauty and more.
There are so many things that can be found in their content palette, including compelling written narratives about their daily routines, globetrotting adventures, culinary delights, fashion sensibilities, health, and fitness regimens alongside visually appealing images and engaging videos.
This content is crafted to offer entertainment and information while inspiring followers. As a result, followers may feel motivated to replicate the influencer’s lifestyle or may even be persuaded to make purchases influenced by the influencer’s endorsements or suggestions.
They cover home remedies for skin/hair care, recipes, different diets they follow (like keto, gluten free, vegan, etc.) BTS of their life’s, how to shop in a given budget, where to travel and about home decor too!
How Lifestyle Influencers Can Help Lifestyle Brands Grow?
Lifestyle influencers play a big role when it comes to affecting their followers’ buying behaviour. Because today’s socially aware consumers crave personalization and value investing in good health, products & habits which are not just limited to fashionable content or medicines & supplements but preventive regimes, services and possessions which can essentially make one peaceful, happy and satisfied.
Making people stylish, healthy, and content is the purpose of these influencers. Providing world-class content, cost-free on Instagram, they are a boon for brands. Lifestyle products/services providing brands can collaborate with them to grow their sales ROI, raise awareness, credibility and gain qualified leads.
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Whether it is popular lifestyle influencer Diipa Khosla on the front page of Vogue digital, promoting the brand ‘Inde Wild’ in her posts, or showing how to use oils or serums on Chumpy Sundays.
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Or Rizwan bachav promoting Crocsindia. People follow lifestyle influencers to make necessary amendments in their life and brands are leveraging this power in association with the best influencer marketing agency for lifestyle brands, us, to get their offerings promoted by the best-suited influencer.
Let’s take a brief look at the list of lifestyle Instagrammers presented by our best influencer marketing agency for lifestyle brands.
List Of Top Lifestyle Influencers In India 2024
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USP:
Masoom Minawala Mehta is one of the leading voices in women entrepreneurship and empowerment. She is helping young girls find their potential and guide them towards long-term successes.
About the creator:
Masoom Minawala Mehta realized her love for fashion at a young age and went on to be one of the most sought after lifestyle Instagrammers in India. After working with numerous brands and sparking curiosity amongst millions, Masoom is paving the future for megastars of the fashion, beauty and lifestyle worlds.
Masoom Minawala Mehta is known for growing startups with her support. Her interactive social media posts build visibility for her clients on key channels. Magazines and news media like CNN, cosmopolitan and Vogue have dedicated the pages to narrate Masoom Minawala Mehta’s success stories.
KPIs:
1. Masoom Minawala Mehta posts regular content on fashion, entrepreneurship, beauty and lifestyle. Her content gets global attention, taking the Indian lifestyle influencers engagement rate to 2.16%, at an average of 30.2K likes and 128 comments.
2. She posted an eight panel carousel post explaining the lessons she has learnt after a decade working in fashion. The post received 4.2K likes and 90 comments in an hour. Here, Masoom Minawala Mehta carefully highlighted her dressing, activities, accessorization and styling.
3. Masoom Minawala Mehta uploads multiple reels in a week. Her short videos depicting her luxurious lifestyle gets an average of 364K views at 2.25% engagement rate.
Brands Worked With:
My Wish Care, HDFC Bank, Nykaa, Jaeger-LeCoultre, Loewe, Samsung, BMW, Estée Lauder,
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USP:
Kritika Khurana loves exploring different fashion ideas and styles that personifies her identity.
About the creator:
You will find Kritika Khurana’s face on the billboards in your city. The Times 40 under 40 award winner is a trailblazer in the fashion, beauty and lifestyle industry.
Kritika Khurana won the Creators United Mega Fashion Creator Of The Year award. She also is the recipient of the Cosmopolitan Lifestyle Influencer Of The Year award. This highly versatile and skilled content creator reaches millions throughher social media efforts, public speaking and blogging. Hindustan Times, Fablook and ABP news have featured Kritika Khurana for her many accomplishments.
KPIs:
1. Kritika Khurana posts plenty of asmrz grwm and behind the scene content on Instagram which collectively get an average of 51.6K likes and 167 comments, taking the lifestyle influencers engagement rate to 2.64%.
2. Kritika Khurana's unedited get ready with me reel with live hair styling and makeup received 997K views, 33.5K likes and 175 comments.
3. The fashion and beauty content creator is predominantly active in Delhi. Her reels get an average of 83.3K likes at an outstanding 32.35% engagement rate.
Brands Worked With:
Indriya Jewels, Torqadorn, Kerastase, Bvlgari, Zivame, GAP
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USP:
Jannat Zubair rahmani displays fast adaptability to different entertainment verticals. This allows her to get on the radar of new users. She is amongst the Ideal Indian lifestyle influencers to generate buzz and excitement for new product launches
About the creator:
Jannat Zubair Rahmani's rise to stardom began with an illustrious acting career. Jannat gained recognition in family drama for her interesting portrayal of family problems. Since then the Mumbai-based lifestyle influencer has taken to Instagram where she entertains millions through her dance acting, comedy skits, lip sync fashion and beauty content. Jannat has also appeared in shows like khatron ke khiladi and fullwa
Jannat Zubair stars in shows, appears for red carpet events and collaborates with fellow lifestyle influencers, draped in amazing fashion consisting of perfect outfits, matching jewelry and hairstyle. People are drawn to this content creator for a human, personality and talents.
KPIs:
1. Jannat Zubair acting stints, fashion hacks and beauty inspirations delivered through captivating Instagram pictures and videos generate an engagement rate of 2.08% at an average of 507.6K likes and 7.6K.
2. Jannat Zubair Rahmani’s tauba tauba moment with Alygoni and Arjun Bijlani, for the announcement of Color TVs laughter chef, brought 26.8M views, 870K likes and 2943 comments.
3. As one of the best lifestyle influencers in India, Jannat Zubair Rahmani's reels bring an engagement rate of 5.59%. She can effortlessly generate a maximum of 67.4M views on her short videos.
Brands Worked With:
Amazon Fashion, Prime Video, Color TV, One Plus
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USP:
Aashna Shroff Instagram content is honed to perfection with every detail a clear reflection of her illustrious lifestyle. She turns everything her followers think into reality.
About the creator:
The winner of the Cosmopolitan Luxury Fashion Influencer The Year Award 2024 is here to give you the best life hacks and tips to glow everywhere you go. Meet Aashna Shroff, a popular Indian content creator who has represented top beauty and fashion brands as a model and ambassador. She uploads Instagram pictures and videos on topics like skin care, makeup, hair styling and wardrobe makeovers. Aashna always intrigues her followers with her impressive fashion combined with her travels and culture exploration.
KPIs:
1. Aashna Shroff makeup tutorials, beauty hacks, fashion ideas and more attract a global crowd. Her posts have an impressive engagement rate of 4.67% at an average of 41.6K likes and 126 comments.
2. The Indian lifestyle influencers reel at H&M's new store opening in Bandra has generated 131K views, 5927 likes and 68 comments in 4 days.
3. Aashna Shroff uploads at least 7 reels every week. Her engagement from short beauty, fashion and lifestyle videos stand at 2.33%, while receiving an average of 1.87M views.
Brands Worked With:
YSL Beauty, H&M, Dior, Jimmy Choo, Benefit India, Nykaa, Tira Beauty, Uniqlo, Sephora, Simple Skincare India.
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USP:
The contour queen is known for using different emotions and trends to convey her vast fashion knowledge.
About the creator:
Komal pandey's lifestyle is full of adventures, fashion and excitement. This diva is turning heads within seconds with an unchained personality and exceptional style sense. Komal Pandey takes on challenges with confidence and opens paths few dare to venture. She is the loud voice of body positivity. The Indian lifestyle Instagrammer encourages your women to be bold in expressing themselves.
KPIs:
1. The popular Indian fashion icon posts daily content around fitness, clothing selections, accessorization etc. engagement from Instagram stands at 7.87% at an average of 139.7K likes and 780 comments.
2. Her Instagram video fluanting a choli with Jeans with the goal of making a statement has received payment is response from the audience generating 3.1M views, 54.7K likes and 834 comments.
3. The lifestyle influencers audience find at least six new reels on Komal Pandey’s Instagram profile every week. She covers diverse topics, with real time references, escalating the engagement to 3.61% at an average of 3.37M views.
Brands Worked With:
Vaseline, Fastrack, Titan Eye Plus, Lakme India
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USP:
Beside the glamorous front of the fashion world, Ashi Khanna also gives her audience the unfiltered behind the scene moments to create authentic connections.
About the creator:
Ashi Khanna sets the bar high in beauty and fashion. The popular content creator active in Delhi and Mumbai. Her content creation journey involves presenting the best skin care routines, body care tips, hairstyle hacks and fashion suggestions She posts relatable videos to create a positive experience for her followers.
Ashi Khanna has amassed a sizable reputation throughout her travels across countries and cities. She collaborates with artists and native influencers for higher reach. Magazines like Cosmopolitan and Vogue continue to feature the Indian lifestyle influencer, with every milestone achieved throughout her journey.
KPIs:
1. Ashi Khanna’s skin care routines, body wash hacks, travel Diaries, hair care routines, relatable life tips, dance and acting related Instagram content have an engagement rate of 4.7 8% receiving and average of 64.4k likes and 156 comments
2. one of the best lifestyle Instagram influencers in India posts multiple short videos in a week. Her reels can get up to 2.45M views while retaining a modest engagement rate of 7.98%.
3. Ashi Khanna's video from London's Tower Bridge has received 87.6K likes and 230 comments.
Brands Worked With:
Victory House Hotel, Be Bodywise, Quench Botanics, Oppo India, Dove, Nykaa
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USP:
Manav Chhabra finds new ways to surpass his creative limitations with every Instagram post. His resourcefulness in meeting the interests of different people is matched only by a few.
About the creator:
Manav Chhabra is a popular actor who has featured in several movies and music videos. He loves to travel and collaborate with international artists Paris New York London Atlantis Dubai prag are a long list of cities Manav Chhabra has visited. The artist and entertainer was also seen alongside Anne Hathaway and F1 drivers Charles LeClerc, Pierre Gasly and Lewis Hamilton.
Manav Chhabra is always on the lookout for something new and unique for his followers. He invests himself into activities like Kayaking, tennis, dance, fashion and sports to attract a diverse crowd to his Instagram profile.
KPIs:
1. He is always at new sporting venues, fashion shows and galas. Manav Chhabra’s passion for sports, athlete interactions, fashion and traveling is reflected in his Instagram posts which have an engagement rate of 5.27% at an average of 72.6K likes and 1.23K comments.
2. His latest picture with the Eiffel tower backdrop from his visit to the Paris Olympic games 2024 has generated 30.7K likes and 149 comments within 8 hours.
3. One of the best Indian lifestyle influencers leverages reels to share his personal sporting experiences and brand collaborations. He recreated the tauba tauba dance challenge with Unnati in Paris, which received 1.5M views, 162k likes and 6665 comments.
4. Manav chhabra Instagram feel 7 engagement rate of 9.8%, while receiving an average of 3.2M views
Brands Worked With:
Star Sports India, Samsung India, Amazon Prime
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USP:
Nagma Mirajkar is a professional with multiple talents. Her tips and tricks are by research and personal experiments.
About the creator:
Indian beauty, fashion and Lifestyle content creator Nagma Mirajkar has a growing social media community. She has witnessed an astronomical rise in popularity for her consistency and innovativeness. Nagma uses trendy memes, dance and music to communicate with her followers. She gives them regular professional life updates while providing glimpses of her personal moments. Her strong relationship with her community draws top brands from travel, fashion and Lifestyle industries for collaborations.
KPIs:
1. Nagma Mirajkar posts content in collaboration with other famous Indian lifestyle influencers. Her pictures and videos also cover her travel Diaries, milestones, fashion ideas and more. The Indian content creator has an engagement rate of 1.7% at an average of 71.5K likes and 195 comments.
2. She uploaded a YouTube Fan fest 2024 post, narrating her experience and joy from her performance. The picture generated 228K likes and 129 comments.
3. Nagma Mirajkars Instagram reels get an average of 1.55M views at a 3.61% engagement rate.
Brands Worked With:
Armani Fragrance, Snapchat, Airbnb
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USP:
Aastha Shah can rock any style. She is a renowned internet celebrity who build awareness for upcoming beauty and Lifestyle brands.
About the creator:
The beautiful and charming Aastha Shah is living a fairy tale where her life is defined by Fashion, recreation, travel and beauty. This iconic trendsetter is an inspiration to many. She presents groundbreaking revelations in beauty and lifestyle through her work.
Aastha Shah was featured on the cosmopolitan digital cover alongside athletes and celebrities like Karishma Gangwal, PV Sindhu, Raveena tandon and Lakshmi Shailesh Joshi. The lifestyle influencer can breathe life into every color, shade and backdrop with her amazing smile and graceful style.
KPIs:
1. The fashion, beauty and lifestyle content creator shares moments from her extravagant life through her Instagram creations. Her pictures and videos have a 9.98% engagement rate, receiving an average of 122.3K likes and 473 comments.
2. Aastha Shah’s GRWM video, flaunting ethnic Indian style fashion, received 179K views, 18.6K likes and 225 comments within 50 minutes of upload.
3. The popular Indian lifestyle influencers IG reels can get a maximum of 18.84M views at an engagement rate of 8.05%.
Brands Worked With:
Mango Stores, Love Beauty and Planet, Maybelline, Bata India, Dot & Key
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USP:
Karron S Dhingra is a Pioneer in Men's Health and fashion. He presents the best outfit hairstyle and accessorization tips that fit every occasion.
About the creator:
Karron S Dhingra is a Messiah for mens styling, fashion and grooming. The Indian fashion influencer is known for his style blog, The Formal Edit where he pens his Style inspirations.
Karron S Dhingra presents himself in uniquely styled outfits, tailored to match his personality. He is respected as one of the best Lifestyle influencers in India by young men who get amazing wardrobe makeovers with Karron’s tips and tricks.
Karron S Dhingra featured on Men's Health, The BnB Mag, NDTV Good Times, MensXP, Times of India TV, NewsX, Yahoo style and GQ. The Indian lifestyle influencer leads a luxurious life surrounded by automobiles and breathtaking destinations.
KPIs:
1. Mens fashion, grooming and styling guru, Karron S Dhingra presents his exciting lifestyle on instagram. His value-added content has an engagement rate of 5.29% with an average of 96.6K likes and 2.5K comments.
2. Karron presented his complete hairstyle, skin care, body care, fashion and grooming routine through an IG reel, which got 4M views, 235K likes and 1225 comments in 3 days.
3. The Formal Edit is a growing name in Indian fitness, fashion and lifestyle communities. Karron utilizes different content formats to educate and inspire his followers, including IG reels which get an average of 6.48M views at an engagement rate of 7.84%.
Brands Worked With:
Reliance, Garnier Men, Samsung India, Jio
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USP:
Deeksha Khurana blends her personality style and knowledge into informative guides on her luxurious lifestyle which appeals to a broader audience group.
About the creator:
Deeksha Khurana produces masterpieces with every Instagram post. She is a beloved lifestyle content creator with all-around fashion knowledge. A very exclusive audience follow Deeksha Khurana on her many ventures which includes international traveling, design outfit displays, beauty tips and podcast sessions. Her immense knowledge on diverse lifestyle topics help young women manifest their personality into real life actions. Deeksha’s unique ability to tell her story by leveraging trends on diverse channels, effectively puts her name alongside the top lifestyle Instagrammers in India.
KPIs:
1. Deeksha Khurana's content on latest style trends, outfit of the day, makeup, fit checks, travel essentials, luxury shopping etc have an engagement rate of 5.27% at an average of 52.4K likes and 140 comments.
2. The digital creator uploads multiple IG reels in a week which have an engagement rate of 4.71% at an average of 462.3K views.
3. The Delhi based lifestyle influencers short video on her helicopter ride above the New York City skyline has received warm reception from her audience with 157K views, 8.5K likes and 61 comments in 3 hours.
Brands Worked With:
Axis Bank, Streax, Lakme, Tresemme
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USP:
Siddharth Batra adopts different trends, content types and fashion ideas to express his style. He stays through to himself which inspires many to follow in his footsteps
About the creator:
Widely acclaimed as a rule breaker Siddharth Batra steamrolled into the broader Indian fashion and lifestyle niche which is his unbridled passion to overcome myths, boundaries and stereotypes. He inspires the younger Indian population to express their inner self unapologetically.
Siddharth’s inclusion in Forbes India's top 100 Digital Stars list and recognition as GQ Most Influential Young Indian and Cosmopolitans Best Male Fashion/Beauty Influencer is testament to the lifestyle Instagram influencers rising popularly and work ethics
KPIs:
1. Siddharth Batra reaches millions everyday with his men grooming tips, makeup ideas, Indian wear selections, trend explorations and product reviews. He posts perfectly curated Instagram pictures and videos which have a 31.98% engagement rate at an average of 83.2K likes at 359 comments.
2. Siddhartha's recent get ready with me post, detailing royal makeup for men, received 203K views, 2.9K likes and 160 comments in 2 days.
3. The digital creators Instagram reels get an average of 2.98M views at an engagement rate of 2.09%. Siddharth uploads at least six new videos every week.
Brands Worked With:
Nivea India, Nykaa
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USP:
The popular entrepreneur empowers people to express their inner self. She offers the best advice to her growing on looking their best and feeling confident in their personalities.
About the creator:
Juhi Godambe Jain is a consistent entrant into the top Instagram influencers in India list. She produces masterclass creations with every Instagram post. The popular fashion creator and entrepreneur has worked with top national and international brands. She has walked the runways of exclusive shows and modeled for top fashion brands. Juhi is a breath of fresh air in the saturated fashion landscape. she takes inspiration from celebrities and things happening around her and adds her imaginative touch for wholesome fashionable crafts.
KPIs:
1. Juhi Godambe Jain uses Instagram to post about her entrepreneurial journey, fashion creations and brand collaborations. People love her consistent and inventiveness which has given one of India's top lifestyle influencers a substantial engagement rate of 3.94% at an average of 5.2K likes and 55 comments.
2. Juhi uploaded a grwm reel for the Falguni Shane peacock India show. Throughout the video the lifestyle Instagrammer got her glam done, selected occasion specific outfits, talked about her clothing details, picked jewelry and handbags and offered her final look impression. The reel generated 66.2K views, 2.5k likes and 52 comments within one day.
3. The famous Indian fashion blogger uploads at least eight reels in a week. How videos average 1.38M views at an engagement rate of 3.02%.
Brands Worked With:
H&M, Myntra, Hermes
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USP:
Tarini Shah turns everyday life moments into relatable stories for her followers. She utilizes different platforms and mediums to reach millions everyday.
About the creator:
Tarini Shah radiates beauty and unparalleled creativity on Instagram. The Mumbai-based content creator is known for posting nail art, clothing tutorials beauty hacks and travel diaries. Kareena's warm approach with consistent interaction and simplicity compels people to visit her profile everyday. Har practical suggestions help many bring their fashion ideas to life with simple steps. Tarini Shah is a firm motivator for self improvement. She urges her followers to embrace everything that makes them unique and present them to the world in their own ways.
KPIs:
1. Tarini Shah invites the audience to follow her on her fashion, beauty and acting journey on Instagram. She uploads several short films, cinematic reels and other interactive posts that have an engagement rate of 9.27%, receiving an average of 49.7K likes and 2.3K comments.
2. Tarini’s Show reel on multiple kurtis with trendy dance and soothing background music, generated 1.2M views, 61.9K likes and 8.3K comments in 2 days.
3. The top lifestyle Instagrammer in India gets an average of 914K views on her IG reels at an engagement rate of 5.58%.
Brands Worked With:
Airbnb, Nykaa, Fenty Beauty, Puma India, The Ordinary
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USP:
Unnati Malharkar helps her followers discover their inner self and presents multiple outlets from fashion, makeup, dance etc to celebrate their individualism with the world.
About the creator:
Unnati Malharkar's lifestyle revolves around dance music, fashion, travel and beauty. She is a girl with big dreams and every day chases them with relentless passion. She provides value added Instagram content for her growing community. Her incredible progress and fame in her niche has earned Unnati many opportunities to work with recognise names from different industries.
Unnati Malharkar’s Journey has taken her to New York, Dubai, Paris, Prague, Berlin, Sydney and other cities. She needs new people and flaunts her personal style with the regional culture and essence.
KPIs:
1. Unnati Malharkar uploads multiple reels, pictures and videos on body care, hairstyle, makeup and travel oriented topics. She collaborates with celebrities, athletes and artists. Her diverse contain portfolio brings an engagement rate of 7.42% at an average of 73.9K likes and 1.3K comments.
2. Unnati Malharkar’s day and night Eiffel Tower transition video in Paris Generated 339K views, 29.9K likes and 146 comments in 18 hours.
3. The popular Indian lifestyle Instagrammer uploads multiple reels every day. The content format has an astounding engagement rate of 8.74% with 2.74M average views.
Brands Worked With:
Laneige, Kerastase, La Roche-posay, Gisou, Maybelline
