Top 15 YouTubers in Dubai, UAE (2025)

Not too long ago, Shein launched a vast influencer marketing campaign on YouTube in the UAE. The brand promoted its clothing through Emirati YouTubers and achieved almost 12 million views. That’s huge!

But why did Shein use YouTube for their campaign?

Shein recognized the colossal potential YouTubers in UAE holds. As of 2024, YouTube is one of the most popular platforms in UAE, with almost 9 million active users, which accounts for 94% of the UAE's total population. People in Dubai turn to YouTube for everything and anything, be it entertainment, tutorials, product reviews, and even shopping.

Infact, Tarek Amin, Director of YouTube for the MENA region, says, “Arabic-speaking YouTubers have broken world records through their videos and live streams and created powerful communities around their content. With YouTube adding new tools like YouTube Shorts, it’ll help these creators to continue telling their stories and expressing their creativity.”

What makes YouTube so dominant is that it allows influencers to really immerse in content. A YouTuber can showcase an entire clothing haul, share detailed reviews, or even create a full lookbookᅳall in one video. This kind of content holds viewers' attention and drives engagement in ways that hook the audience and keep them coming back for more.

For that matter, brands need to partner with the best ones in the country. While there are many Emirati YouTubers that have a loyal and dedicated audience, our best influencer marketing agency in UAE has curated a list of the top YouTubers in Dubai, UAE, for brands to benefit from.

List of the Top YouTubers in Dubai, UAE

• 1. Noor Stars

  USP:

  Noor Naim creates YouTube videos on everyday life. She includes new concepts that resonate with her growing fanbase.

  About The Creator:

  Noor Naims, aka Noor Stars, is one of the most famous YouTubers in the UAE. She is known for her extravagant lifestyle and was listed in Forbes's 30 Under 30 Arab Women of the Year list.

  Noor Naim has created her YouTube channel to share short movies, music videos, funny skits, podcast interviews, makeup routines, personal growth, fun challenges, storytime, and more.

  KPIs:

  1. Noor Naim captivates audiences with her video diversity. Her creative YouTube content averages 2.3M views, 118.4K likes and 5.8K comments.

  2. The popular YouTuber from Dubai also maintains a website to document her ventures.

• 2. Joe Hattab

  USP:

  The famous traveller captures his adventures in high-quality YouTube videos that tell stories of different places, people and cultures.

  About The Creator:

  Joe Hattab is a documentary filmmaker. His videos are virtual mirrors of diverse cultures, people, history, animals, food and architecture worldwide.

  The popular Emirati Youtuber has been active since 2016. He has developed a global reputation for his cinematic creations that follow perfect lighting angles, contrast and focus. Joe Hattab has worked with brands like Emirates, Facebook, FIFA, Turkish Airlines, Etihad and Sony.

  KPIs:

  1. Joe Hattab translates his videos into English, Spanish, Portuguese and Indonesian for a wider reach.

  2. The talented videographer and traveller has a huge presence on YouTube, Instagram, Facebook, TikTok and Twitter.

  3. Joe Hattab’s visually stunning videos attract eyes from around the world. His videos average 5.58M views, 183K likes and 11.5K comments.

• 3. LetsgoMartin Nursery Rhymes

  USP:

  Let's Go Martin Nursery Rhymes is one of the most subscribed YouTube channels in the UAE. Parents find entertaining videos to aid their children’s growth.

  About The Creator:

  Let's Go Martin Nursery Rhymes is a YouTube channel dedicated to kids. Here, you will find nursery rhymes, songs, TV shows, dance, funny sketches, etc., directed at kids of different ages.

  The Emirati YouTubers take kid activities and turn them into entertaining videos. They also combine timeless nursery rhymes with visually appealing videos to engage toddlers.

  KPIs:

  1. Videos on Let Go Martin nursery rhymes have an average of 45.9L views and 123 likes.

  2. The channel receives 5.54M additional views every month on average.

  3. Let's Go Martin nursery rhymes have active communities on Instagram, YouTube and TikTok.

• 4. Bessan Ismail

  USP:

  The Emirati musical Maestro produces chart-buster music. Bessan Ismail is recognized for her talents and ability to relate to her vast fanbase.

  About The Creator:

  Bessan Ismail is a Syrian singer residing in Dubai, UAE. The artist has entertained millions with her melodious voice throughout the years.

  Bessan Ismail created her YouTube channel in 2016 to share her music videos and success stories. She also uploads her live show moments, TV interviews, pranks, sketches, fan interaction, reactions, lifestyle vlogs, etc.

  KPIs:

  1. The Emirati musician's YouTube channel is growing at an average of 100K monthly subscribers.

  2. Bessan Ismail uploads at least 6 videos every 30 days to engage his audience.

• 5. Marah TV

  USP:

  The most consistent YouTube channel for kids' videos in the UAE, with an average of 22 videos every month.

  About The Creator:

  Marah TV is one of the best YouTube channels in Dubai. It is a place for educational Arabic music, fun challenges, animated stories, and interactive activities for children.

  The Emirati YouTube channel has built a large following by consistently providing high-quality videos that use cartoon animations with scripts, expression, dialogue, music and acting to convey important messages. Marah TV continues to introduce new characters that kids love.

  KPIs:

  1. The videos on Marah TV have an average of 185.5K views, 589K likes and 282 comments.

  2. The YouTube channel's latest song, translated as “Oh my sheep, there is a thief on us”, has 149K views and 577 likes.

• 6. Shfa

  USP:

  Kids across the globe relate with Shafa. The YouTuber uses references from kids-centric topics in her videos.

  About The Creator:

  Young Shafa is one of the most subscribed YouTubers in the Middle East. Her YouTube channel features cooking games, short movies, challenges, candy making, slime challenges, DIYs, vlogs, and much more.

  Shafa’s videos resonate with a niche consumer segment. Organizations like Visit Dubai and Legoland Dubai use Shafa videos to bring international attention to their services.

  KPIs:

  1. Shafa uploads regular content on Instagram and YouTube.

  2. The popular Youtuber in the Middle East averages 10.6M views and 95.5K likes on her YouTube videos.

  3. Shafa uploads an average of 9 videos to her channel every month.

• 7. Mustafaa Jamal

  USP:

  Mustafaa Jamal is one of the top Minecraft gamers in the world.

  About The Creator:

  This list of top YouTubers in UAE is incomplete without Mustafaa Jamal, one of the top gamers in the country with a cross-channel presence. Mustafa is known for his Minecraft gameplays.

  The YouTuber shares his complete in-game master builds through multiple series. Mustafaa also shares Minecraft tips and tricks, pixel crafts, survival challenges, etc. The YouTubers flaunt their creative side by crafting popular characters like SpongeBob and Patrick in their builds.

  KPIs:

  1. Mustafa Jamal is an active content creator on YouTube, Instagram, Discord, TikTok and Twitch.

  2. The Emirati Gamers YouTube videos have an average of 615.4K views, 7K likes and 4.73K comments.

• 8. Hussain Al Jassmi

  USP:

  Hussain Al Jassmi is a formidable authority in the Middle East. He has set himself apart from other notable artists with his unique music style that harmonises different melodies.

  About The Creator:

  Hussain Al Jassmi is a Middle Eastern music sensation. His YouTube videos offer a glimpse into the artist's success. Hussain’s music video generated millions of users across the Arab world. He has acquired a stature worthy of being one of the biggest YouTubers in Dubai.

  Hussain has won multiple recognitions for his work. He is an influential figure in numerous humanitarian and diplomatic works.

  KPIs:

  1. Hussain Al Jassmi is active on iTunes, Twitter, Instagram, Facebook, SoundCloud and YouTube.

  2. Hussain Al Jassmi won the “Most Popular Artist Of The Middle East and North Africa, MENA” Award.

  3. Hussain Al Jassmi’s YouTube videos have an average of 129.6K views, 1.57K likes and 167 comments.

• 9. Azza Zarour

  USP:

  Azza Zarour's videos are inspired by her lifestyle. She is a multi-talented artist who can entertain you with her music, comedy and acting.

  About The Creator:

  Azza Zarour takes her spot amongst the best YouTubers in the Middle East with talent. Azza and her husband produce interesting vlogs, funny sketches, relatable pranks and challenges when she is not creating melodious tunes with her oud.

  The famous Emirati YouTuber also talks about beauty and fashion and has displayed her acting abilities on many occasions.

  KPIs:

  1. Azza Zarour won the “Rising YouTube Creator Award of the Year” at the MENA Content Creator Awards.

  2. Azza Zarour maintains her presence on YouTube, Instagram, Facebook and Twitter.

• 10. Supercar Blondie

  USP:

  Supercar Blondie is a dedicated YouTube channel in Dubai, for everything related to luxury vehicles.

  About The Creator:

  Alexandra Mary Hirschi has developed a global identity as Supercar Blondie. Alexandra resides in Dubai and is known as the top YouTuber in Dubai, which features the coolest vehicles on the planet.

  Alexandra interacts with car owners and gathers insights into their experiences. Supercar Bondi features future concept cars, top 10 vehicle lists, new car releases, custom cars, movie cars, etc in her videos. The popular Emirates YouTuber is directly involved in multi-million dollar sports car deals.

  KPIs:

  1. Alexandra Mary Hirschi won the “Best Breakout Youtuber Award” at the Shorty Awards.

  2. The YouTube Mercedes Maybach SL680 convertible sports car reveal video generated 290K views, 795 comments and 6.67K likes.

  3. The YouTube channel Supercar Blondie has an engagement rate of 3.6%.

• 11. Hayla Ghazal

  USP:

  Hayla Ghazal packs multiple surprises in her YouTube videos. She is a beacon of positive energy and motivation.

  About The Creator:

  Hayla Ghazals's YouTube channel is a Pandora's box. You can always expect the unexpected. Hayla shares adventures. She has multiple funny videos. Hayla shares her family moments, beauty routines, behind-the-scenes pranks, and comical sketches. With her numerous talents, Hayla has become one of the most subscribed YouTubers in the Middle East.

  She was in Forbes' top 10 Arab women social media influencers list. The young content creator also represented the Middle East at the United Nations.

  KPIs:

  1. Due to her immense talents, Hayla has won many accolades, including the Arab Women's Award in the new media category.

  2. Hayla is reaching new audiences through YouTube, Instagram, TikTok, Facebook and Twitter.

  3. The Dubai-based YouTuber's videos average 4.88M views and 263K likes.

• 12. Mohamed Beiraghdary

  USP:

  Mohamed Beiraghdary presents the lavish UAE ecosystem with his creativity.

  About The Creator:

  Mohamed Beiraghdary is famous for his YouTube channel, Mo Vlogs. He has developed an identity around his luxurious lifestyle.

  He takes trips to exotic destinations, meets top celebrities, athletes, and entrepreneurs, and even participates in sports and entertainment activities for his YouTube videos.

  KPIs:

  1. Mohamed Beiraghdary streamlines his content creation across YouTube, Twitter, Instagram and Facebook.

  2. Mohamed Beiraghdary won the “Best Influencer In Dubai Award” at the Bayut Awards.

  3. Mo Vlog videos average 589.4K views, 17.7K likes and 1.57K comments.

• 13. Huda Beauty

  USP:

  Huda Kattan is a beauty, makeup and skincare guru. She helps her subscribers achieve their dream looks with experienced teaching.

  About The Creator:

  Huda Kattan created her YouTube channel, Huda Beauty, as a medium for expressing her makeup style. Huda is a Maestro that combines different colour shades to convey different moods.

  She started her beauty line to offer multiple makeup alternatives to her followers. Huda Kattan uploads makeup vlogs, skincare routines, DIY, full-face makeup tutorials, product unboxing, etc, on her YouTube channel.

  KPIs:

  1. Huda Kattan reaches a global audience through TikTok, blogs, Instagram, Snapchat, Facebook, Twitter and YouTube.

  2. Huda Kattan reserved her spot in TIME magazine's “Most Influential People Online” category.

• 14. Lowi Sahi

  USP:

  Lowi Sahi bridges the cultural and language gap and allows people to interact and better understand each other.

  About The Creator:

  Lowi Sahi, from Iraq, calls the United Arab Emirates his home. He is active on his YouTube channel, producing hip-hop music, jokes, language challenges, comedy, food, and relationship content.

  The famous Emirati YouTuber also loves to travel and share his experience on his channel. He has explored the cultures of different countries by interacting with people and engaging in activities.

  KPIs:

  1. Lowi Sahi’s YouTube videos on motivation, Self-care, travel and new experiences average 97.2K, 8.72 likes and 620 comments.

  2. The Dubai-based YouTuber’s channel is growing at an average of 241.4K monthly views.

• 15. Narin Amara

  USP:

  Narin Amara helps women navigate through the best makeup and skin care products. Her tutorials and tips address every skin tone.

  About The Creator:

  Narin Amara created her YouTube channel, Narins Beauty in 2014, to present relatable fashion content to an interested community. The channel's visitors get answers to their makeup, beauty and outfit questions.

  Narim Amara has filled her feed with daily skincare routines, laughter challenges, songs, hair tips, storytelling and challenges.

  KPIs:

  1. Narin Amara communicates with her audience through her Instagram, Facebook and YouTube content.

  2. YouTubers have an impressive engagement rate of 4.3%. Her videos average 2.9M views, 96.2K likes and 5.3K comments.

Conclusion

The United Arab Emirates nurtures some of the top YouTubers in the world. A growing fraternity of content creators who speak different languages and follow diverse cultures called the country home.

So, Why did we pick the above Emirati YouTubers for our list? For starters, the above content creators entertain and inspire large communities. They are fashionistas, actors, comedians and travellers at the top of their respective industries. People consume their videos regularly and consider their insights in decision-making.