Paytm campaign to drive higher app usage for transactions
Campaign Results
5
Videos
3M
Views
10
Campaign
Objective
Enhance Paytm's brand presence by driving higher app usage for transactions
Strategy
With the goal of boosting user engagement on the Paytm app, we
devised a strategy for the campaign.
We partnered with macro-mid tier influencers and provided them
with tailored scripts.
These influencers were directed to produce high-quality videos
promoting cashback offers for regular transactions on Paytm,
encouraging the audience to use the app.
