Top YouTubers in India (2025)

Great leaders have shown an optimistic point of view regarding the role of technology and its intermingling with humans. The scope of technology and tools is boundless, formless, and timeless.

“Technology is nothing. What is important is that you have faith in people, that they’re basically good and smart, and if you give them tools, they’ll do wonderful things with them.” - Steve Jobs

What we are observing in the current generation is the rise of social content creators across various platforms. These creators use various platforms. According to Smart Insights, nearly 59% of the world's population uses social media; and for video content, they primarily turn towards YouTube, 2.5 billion people use YouTube as their primary social media and video watching as well as video sharing platform.

Their skills and use of tools and technologies are creating marvelous videos for edutainment purposes. As we generally call them as top YouTube content creators. Let’s see how these YouTubers in India help brands?

How Top YouTube Channels in India are Helping People?

Content Creators on YouTube help their audience by creating useful and informative videos on their niche.

For Example:

• Finance influencers provide valuable insights regarding Finance, investment, stock market, general finance awareness, financial concepts, entrepreneurship, cryptocurrency, passive income, business, taxation, budget, etc. to their followers.
• Fitness influencers talk about a host of topics like natural body-building tips, nutrition tips, diets, diet supplements, work-out routine, lifestyle changes, good fitness habits, exercises, training, weight loss, weight gain, relaxation techniques, recovery plan, etc. with their followers.
• Beauty influencers are engaged in talking about beauty trends, practical tips, tutorial videos, makeup, affordable products, quality products, DIYs, Latest products, pros and cons, skin care, etc. with their follower’s base.
• Fashion influencers set the trend narratives with their style. They talk about the latest trends, clothing hacks, styles to go with, theme-based clothing, product of brands, aesthetic to match, fashion tips and tricks, decoration, jewelry, quality clothing, etc with their followers.
• Health creators view the world through the lens of collective well-being. They actively inform their followers about weight loss, immune systems, nutrition, bodily-aches cure, vitamins, minerals, exercise, health supplements, diets, diet routine, fasting types, Yoga and exercises, age related health aspects, etc.
• Motivational influencers speakers are known to infuse fire inside us. They cover a lot of aspects through which followers can relate and elevate. The topics being passion, work ethics, morals, attributes for a better life style, life’s goals, aims, and objectives, business mindfulness, creating opportunities, perspectives, etc.

YouTubers are now present in great numbers and each YouTuber has a unique and distinct style of presentation. The followers follow their idol based on their personal opinion and likings. Brands can collaborate with these YouTubers who share the same vision and mission in their work as Brands. The content harmonsiation ensures that the audience does not feel unnecessary bias which can lead to myriad of negative emotions.

For instance, FMCG (food) particularly works with food brands and mom content creators. They provide the necessary lift in trust and credibility to the brand. Similarly, Automobile brands prefer to work with Automobile creators, Lifestyle leaders, travel content creators, etc. In the end, the content harmonisation helps brands to establish brand advocacy and increase reliance, to put cherry on the cake; it all happens in a snap.

In this article we will discuss top YouTubers in India that are helping people with finance, fashion tips, technology, beauty tips etc.

The list below by the top YouTube influencer marketing agency discusses top YouTube channels in India.

List of Top Indian YouTubers (2025)

• 1. Ashish Chanchlani

  USP:

  Ashish Chanchlani is a versatile comedian who displays a range of emotions and energy in his videos. He constantly explores new entertainment horizons.

  About the creator:

  People that have been around since the initial days of Indian YouTube comedy know about Ashish Chanchlani. He revolutionized the industry by introducing new concepts, ideas and performances that caught nationwide attention.

  The young boy from Ulhasnagar Maharashtra is now one of the most followed YouTubers in India. He picks relatable topics like Big Boss Boss parodies and student life. Ashish prioritizes long form videos with planning, scripts, props and characters. He picks the best location that reflects the idea he wants to convey to his act. The Indian Youtubers fame has reached different corners of the globe, attracting attention from celebrities, brands and franchises.

  KPIs:

  1. He won the Cosmopolitan's “Entertainer Of The Year” popular choice award.

  2. Ashish Chanchlani’s YouTube videos receive an average of 46.2M views 2.8M likes and 99.8K comments.

  3. The Indian Youtubers most popular video is titled “Tuition Classes Aur Bache” has 165 M views, 133K comments and 5.78 M likes.

  4. Ashish Chanchlani Vines is amongst the most subscribed Indian YouTube channels, with 3.6% engagement rate at 1.5K views per hour.

  Brands Worked With:

  Marvel, KitKat, In-Drive and Unacademy

• 2. Ajey Nagar

  USP:

  Ajey Nagar brings unbound energy to his viral YouTube videos.

  About the creator:

  Ajay Nagar is an Indian YouTuber, comedian, roster, gamer and rapper who has witnessed tremendous growth in a few years. He creates videos on trendy topics. The Indian youtuber roast other vloggers and content creators. He is known for unbound comedy style. Carryminati has addressed different niches in his videos including motivational speaking, tech, food and popular media culture.

  Carryminati has also extended into gaming and music. He frequently streams gameplay on his gaming YouTube channel “Carryislive”. His Infectious personality and humble attitude draws people to him. Ajey Nagar is amongst the most sought after Indian YouTubers by Tech and Lifestyle brands.

  KPIs:

  The Indian commentator, gamer, rapper and comedian, enjoys an active fan base that has given him an average of 39.3M views, 3.9 M likes and 115K comments from his 199+ videos.

  Carryminati is Asia's No.1 Youtuber.

  Ajay Nagar's recent parody / roast video titled “Vada Pav Aur Chai” went viral quickly generating 44.6 M views, 131K comments and 4.52M likes within a month.

  Carryminati’s YouTube channel has an engagement rate of 10.5%.

  Brands Worked With:

  Winzo, Infinix and Arctic Fox

• 3. Bhuvan Bam

  USP:

  Bhuvan Bam's content is inspired from events in his own life. He is a man of multiple talents. One of the most followed YouTubers in India can sing, act, write and dance.

  About the creator:

  Bhuvan Bam set the ball rolling for the golden age of YouTube India. He was amongst the first popular Indian YouTubers to gain Nationwide recognition. Bhuvan Bam is known for his YouTube channel BB Ki Vines, where he posts videos with multiple characters that he plays himself. His online personas like Mr hola, Titu Mama, Master Ji and Sameer, have unique personality and background, that relate with different viewer groups.

  Bhuvan Bam has expanded his influence on the big screen in recent years. He has a special called “Taaza Khabar” streaming on Disney+ Hotstar. He has also released original soundtracks that receive millions in streams.

  KPIs:

  1. Bhuvan Bam won the Filmfare award for the “Best Short Film”. He also won the Bollywood Hungama style icon award for the most stylish digital entertainer (male) category.

  2. Bhuvan Bam’s comedy sketches, announcements, trailers and music videos have delivered more than 5 billion views to his channel.

  3. The Indian youtuber receives an average of 22.4 M views, 1.7M likes and 57M comments.

  4. Bhuvan Bam video titled “chai mein kya Dubayenge? Ijjat??” featuring his character Titu mama, has 77M views, 44.4K comments and 2.16M likes, making it the most popular video on his channel.

  Brands Worked With:

  Disney, Mivi, Myntra, Ola and Lenskart.

• 4. Harsh Beniwal

  USP:

  Harsh Beniwal brings unique charisma, wit and creativity to the YouTube entertainment world.

  About the creator:

  Harsh Beniwal ventures into different content formats. He can move between comic and serious roles to keep his video's engaging.

  Harsh Beniwal adopts popular trends. He takes inspiration from movies, trailers and songs. Just like other popular YouTubers in India, Harsh Beniwal introduces variations in his content creation, like YouTube series, versus battles, vlogs, Parodies and what if’s. There are important messages hidden in the Indian YouTubers' videos that motivate his audience. Harsh now showcases his acting talents in movies. He starred in Student Of The Year 2, alongside Tiger Shroff.

  KPIs:

  1. Harsh Beniwal is the winner of “All-around Comedy Creator Of The Year” award received at Creators United.

  2. The Indian youtubers vines, comedy skits, drama etc generate an average of 16M views, 1.1M likes and 41K comments.

  3. Harsh uploaded a video titled “How To Move On In 7 Days” which received 6M views in 10 days at 6.7K views per hour.

  4. The Indian Youtuber receives an engagement of 9.1%. He uploads at least two videos every month.

  Brands Worked With:

  MyProtien

• 5. Abhishek Upmanyu

  USP:

  People gravitate towards one of India's most subscribed YouTubers for his incredible dialogue delivery, reactions, expressions and character.

  About the creator:

  Abhishek Upmanyu is a stand up comedian who has performed at various National and international stages. He brings an unique aura with his comedy content that sets him apart from others in the industry. The artist has uploaded multiple clips from his stand up specials on YouTube.

  Abhishek Upmanyu displays impeccable story telling skills and on stage presence. He gets reactions from the crowd with fun interactions and roasts. The comedian uses YouTube to update his subscribers on his upcoming shows.

  KPIs:

  1. The Indian stand-up comedian has something new every week for his dedicated community. People visit his channel every day which has taken his engagement rate to 5.8%.

  2. The video titled “Friends, Crime And The Cosmos”, is the most popular content on Abhishek Upmanyu's YouTube channel with 62M views, 29.3K comments and 1.95M likes.

  3. Abhishek Upmanyu is the winner of the “Comedian Of The Year" award presented at annual Indian Comedy Awards.

  Brands Worked With:

  Collaborations with stand up show promoters

• 6. Aakash Gupta

  USP:

  Aakash Gupta brings originality in his content. He has a presence on multiple social media channels and uses humor to address everyday life events.

  About the creator:

  Another stand up comedian on our list of top YouTubers in India is Akash Gupta. He is an active content creator on Facebook, Twitter, Instagram and YouTube. Akash uses stand up comedy, funny sketches, short films, reactions etc to entertain his audience. He prefers topics that resonate with the Indian audience. The content creator makes videos on taxis, dogs, cities, cricket, relationships, popular Indian shows etc.

  Aakash Gupta has performed in different cities in India. He uses YouTube to share parts of his extended comedy sessions, comedy special trailers and big announcements.

  KPIs:

  1. Aakash Gupta's videos on relatable comedy receive an average of 10.1M views, 550K likes and 4.7K comments. His YouTube channel has an engagement rate of 5%.

  2. Akash Gupta's famous dialogue “excuse me brother” came from the video titled “Sarojini Nagar | Excuse Me Brother” which currently has 37.5M views, 23.9K comments and 1.69M likes.

  3. Akash Gupta won the “Genius Stand Up Creator Of The Year” and “Improv Ace Creator Of The Year” awards for his excellent work in the industry.

  Brands Worked With:

  Promotes organizes and comedy events

• 7. Abhyudaya & Gautami

  USP:

  Abhyudaya and Gautami make an exciting combination of Youtubers who bring different energies to the content. They both complement each other, creating wholesome audience experiences

  About the creator:

  Abhyudaya Mohan and Gautami Kawale are good friends and creators of the Indian YouTube channel Slayy Point. They are two of the most popular Youtubers in India who create comedy videos. Slay Point’s content resonates with the younger demographic. The duo uses multiple channels to interact with their communities, which has seen their fame sky rocket in recent years.

  The two Indian Youtubers cover Bollywood, popular memes, news, trailers, sports etc In their videos through skits, sketches, parodies and reactions. They also give honest opinions on everyday life issues using funny expressions and commentary.

  KPIs:

  1. Slayy Point receives many visitors in a day. The channel has an average of 9.3M views, 348K likes and 9.4K comments.

  2. The popular Indian YouTubers won the “Versatile Entertainment Creator Of The Year Award” at Creators United.

  3. Abhyudaya Mohan and Gautami Kawale uploaded a hilarious video titled “Desis try to be rich in Dubai” which started trending immediately and today the post has 40.8M views 35.6K comments and 1.12M likes.

  4. Slayy Point is a popular Indian YouTube channel with an engagement rate of 4.8%.

  Brands Worked With:

  Jio Cinema, Amazon Prime, Disney+ Hotstar and Samsung

• 8. Anubhav Singh Bassi

  USP:

  Anubhav Singh Bassi has a presence like no other. He can time his pitches perfectly for added effect.

  About the creator:

  Anubhav Singh Bassi is of the greatest comedy geniuses in India. His shows go housefull everytime. Anubhav Singh can get reactions from the crowd with quirky remarks.

  Anubhav Singh Bassi has toured multiple countries for his stand up specials. He includes his travel experience in his comedy segments which draws the crowd in for a wholesome time. He shares his live show moments as YouTube videos which received instant engagement. The social media star also collaborates with other top Indian YouTubers from different niches.

  KPIs:

  1. Anubhav Singh Bassi’s videos trend in regional and international markets. He gets an average of 4.3M views, 134K likes and 893 comments from his 32 + videos.

  2. The Indian stand up comedian's most popular video is titled “Dubai”. The eight minutes and thirty one seconds video has 21.8M views, 6.93K comments and 813K likes and counting.

  3. Anubhav Singh Bassi is the winner of the “Youth Icon Of The Year” award presented at Golden Glory Awards.

  Brands Worked With:

  national and international promoters

• 9. Amit Bhadana

  USP:

  Amit Bhadana grounded comedy style highlights Indian culture and entertainment value. He commands the attention of a very niche community that enjoys a specific comedy style

  About the creator:

  Amit Bhadana’s YouTube videos resonate with different societal stratas. Amit Bhadana is one of the most adaptive Youtubers in India. He presents different issues with unique characters, scripts, casting and dialogues. His ability to speak to diverse audiences made him the fastest Indian Youtubers to cross the 20 million subscriber milestone.

  Amit Bhadana's YouTube videos give a movie-like feel with high quality production. He presents content on relationships, education, war, politics, school, western romance and more, with creative humor.

  KPIs:

  1. Amit Bhadana is the winner of the Dada Saheb Phalke award for the “Best Youtube Creator Of India”.

  2. Amit Bhadana's comedy skits, funny videos, songs etc have an average of 5.8M views, 3 58K likes and 21.1K comments.

  3. Amit Bhadana is one of the most consistent YouTubers in India with an average of five videos every month.

  4. With 97.2M views, 341K comments and 4.98M likes, Amit Bhadana's music video called “Parichay” is the most engaged content on his YouTube channel.

  Brands Worked With:

  Mobile Premier League

• 10. Nischay Malhan

  USP:

  Nishchay Malhan is celebrated as one of the best YouTubers in India for his comical roasts and unbound sarcasm.

  About the creator:

  Nischay Malhan is possibly the most beloved Indian Youtuber who produces clean entertaining content on multiple social media platforms. The Delhi-based content creator’s story from an engineer to a popular internet celebrity is inspiring. He has a knack for blending his infectious humor with a charming personality that connects with different audience demography. Nischay also features his parents and siblings in his videos, which adds to the reliability factor.

  Nischay Malhan, has a wide content range from roasts, sketches and vlogs to reactions and mimicry. He has also appeared in videos alongside top Indian YouTubers like Bhuvan Bam, Thugesh, Ashish Chanchlani and Carryminati.

  KPIs:

  1. Nischay Malhan is one of the most famous YouTubers in India with a huge following that contributes to his channel's 8.7% engagement rate.

  2. The Indian comedy YouTubers video titled “TikTok Try Not To Laugh/Cringe Challenge Vs My Sister” has 54.7 am fuse 37.2K comments and 1.74M likes till date. It is the most trending content on Nischay’s Channel with 478 views per hour.

  3. Nischay Malhan’s YouTube videos have an average of 7.4M views, 395K likes and 15.6K comments.

  4. The YouTuber received the “National Creator Award” in the gaming category.

  Brands Worked With:

  Intel and Samsung

• 11. Saurav Joshi

  USP:

  Saurav Joshi presents his real-self to his audience. The unfiltered nature of his content connects with diverse audiences.

  About the creator:

  Saurav Joshi takes on multiple roles. He is a youtuber, vlogger, travelers artist and influencer who shares his life stories through videos. Saurav's journey into the exciting YouTube world started with his art which eventually led to sharing his personal and professional moments. Whether he is buying a new car, gifting iPhones or enjoying playtime with his brothers, Saurav Joshi shares everything with his fans

  Saurav Joshi Vlogs is one of the most subscribed Indian YouTube channels. There is a new video every day. The artist also has an art channel dedicated to his sketches. He has a history of collaborating with other famous Indian youtubers and celebrities like Nischay Malhan, Ashish Vidyarthi, Neha Kakkar, Suniel Shetty and Kapil Sharma.

  KPIs:

  1. Saurav Joshi’s vlogs about his lifestyle, talent and family bring exceptional interaction to his channel. He is one of the most subscribed Indian YouTubers, with an average of 6.3M views, 296K likes and 9.9K comments on his videos.

  2. His video titled "Chacha Ji Ne Fortuner Chala Di” received 3.22M views, 5.78K comments and 199K likes in 21 hours.

  3. Saurav Joshi is the winner of Exhibit magazine's “Vlogger Of The Year Award”.

  Brands Worked With:

  Lava Mobiles and Airte

• 12. Mythpat

  USP:

  Mithilesh Patankar has a unique funny personality that is not found easily. He crams his creative genius into relatable YouTube videos that received attention from a niche crowd.

  About the creator:

  Mithilesh Patankar aka Mythpat is a renowned figure in the India comedy and entertainment niche. Mithilesh streams games like GTA, watch dogs, Minecraft, Among Us and Pubg on this YouTube channel. He has a unique ability of using comedy sketches with gameplays to reach more diverse audiences. Moreover, the Indian youtuber just challenges, reacts to In-game clips and even does live commentary. You will also see Mithilesh do OTT show game parodies, gameplay episodes and other unorthodox activities like playing bad Indian Youtuber games.

  Mythpat is doing his part in growing the Indian gaming community. He Undertakes many initiatives like live meetups, conferences etc to help young gamers grow.

  KPIs:

  1. Mithilesh Patankar games, vlogs his lifestyle, posts hilarious commentary and more on his YouTube channel which has given him a loyal fanbase. His videos receive an average of 4.9M views, 148K likes and 9.1K comments.

  2. Mithilesh featured his sister in his “Brother Vs Sister Roblox Challenge” Youtube video which generated 2.91M views, 8.87K comments and 76.8K likes in 4 days.

  3. Mythpat is a very popular Indian YouTube channel with an engagement rate of 4.9%.

  4. Mithilesh Patankar got two nominations for the steamy award and won it one time.

  Brands Worked With:

  Unacademy and Intel

• 13. Tanmay Bhat

  USP:

  Tanmay brings unfiltered humor to YouTube India. He boasts a tremendous range in creativity and self-expression.

  About the creator:

  Tanmay Bhat took the world by storm with AIB (All India Bakchod). The Mumbai-based comedian, actor, scriptwriter and roster has a rare personality and comic style. Even the best celebrities found themselves on the receiving end of Tanmay Bhat’s jokes and the comedian does not hold back his trolls.

  Since AIB Tanmay Bhat has taken his talents to YouTube, where he does comedy skits, game livestreams, reactions, celebrity interviews, sketches and influencer collaborations. Tanmay Bhat also does stand up acts and shares clips on his YouTube.

  KPIs:

  1. As one of the most famous YouTubers in India, Tanmay Bhat's video attracts millions of views everyday. His 1.1K+ videos receive an average of 2.7M views, 134K likes and 2.3K comments.

  2. Tanmay Bhat uploads an average of 24 videos to his YouTube channel every 30 days.

  3. Tanmay Bhatt featured Vicky Kaushal in one of his videos where the actor reacted to his memes. The interactive videos with jokes and laughter generated 7.95M views, 2.93K comments and 372K likes in a month.

  4. Tanmay Bhatt is the winner of The CSR Journal Excellence’s “Influencing Youth Icon Award”.

  Brands Worked With:

  CRED, Flipkart, IQOO and Ather Energy

• 14. Gaurav Gupta

  USP:

  It is impossible to contain your laughter when you see Gaurav Gupta take the stage.

  About the creator:

  Gaurav Gupta is a Delhi based comedian with specials airing on Amazon prime. Gaurav Gupta is amongst a select few stand up artists that presents Indian comic culture with such passion and enthusiasm. He has performed in multiple Indian cities.

  Gaurav Gupta addresses relatable topics in his segments. He is comfortable with joking about sensitive issues without going overboard. The Indian youtuber has performed in America, New Zealand, Ireland, UK, Australia and other countries. He shares moments from his sold out shows as YouTube videos. Gaurav is a comic that everyone can get behind because of his sense of humor and crowd work ability.

  KPIs:

  1. The Delhi-based comic and YouTuber chess is comedy clips and talks about his future ventures on YouTube. He has uploaded multiple videos which have an average of 3.9M views, 123K likes and 2.2K comments.

  2. Gaurav Gupta comedy clip from his “Air India Customer Care” stand up segment has 2.48M views, 1.59K comments and 78.7K likes.

  3. Gaurav Gupta’s YouTube channel is growing with an average of 12,000 subscribers and 4.27M views every month.

  Brands Worked With:

  Poker Baazi

• 15. Crazy XYZ

  USP:

  Crazy XYZ experiments reach international standards. He has Worked with top YouTubers from different countries.

  About the creator:

  Crazy XYZ is an Indian YouTube channel of science enthusiasts who perform crazy experiments that attract specific audience groups.

  This is not your regular science youtube channel. Here you will find buses underwater, a boat made of plastic bottles or a swimming pool of 10 million orbeez. You will also witness science inspired challenges like spending 24 hours in a freezing cold room and pranks like exchanging coins for petrol.

  Crazy XYZ gets even crazier, every year with bigger experiments, challenges and vlogs.

  KPIs:

  1. Crazy XYZ is one of the best experiment channels in India. They have videos in Hindi which receive an average of 3.9M views, 208K likes and 9.8K comments.

  2. The Indian YouTube channel receives an average of 8 videos every month.

  3. Crazy XYZ has a growing presence on YouTube, Instagram and Facebook.

  4. Crazy XYZ created a video where he is gifting a Tesla cyber truck to one of Dubai’s famous YouTubers, Mo Vlogs. The video gained immediate traction with 4.38M views, 5.93K comments and 176K likes.

  Brands Worked With:

  Land rover and Sobha Realty

• 16. 2 Foreigners In Bollywood

  USP:

  2 foreigners in Bollywood. Is a unique group of Indian YouTubers who introduce international style to desi comedy

  About the creator:

  Johan Bartoli, Hampus Bergqvist and Vidhan Pratap Singh are the founders of the Indian YouTube channel 2 foreigners in Bollywood. They are based in Mumbai and produce funny videos for their global community.

  The Indian youtubers have a huge presence on YouTube and Facebook. If you are in Mumbai then you are bound to see the trio engage in hilarious activities. They produce skits like foreigners vs autowala and parodies of popular Bollywood movies. The youtubers have amassed tremendous success in a short time to a point where they get mentions on The Times of India, The express Tribune, first post and business today.

  KPIs:

  1. The Indian YouTubers video title ‘Ji Haan Yeh Hai Khalnayak” where a foreign auto wala is engaging in hilarious conversations with people, received 77.9K views, 14.2K comments and 1.67 likes. It is currently the most popular video on the channel.

  2. 2 foreigners in Bollywood YouTube channel has engagement rate of 4.1%.

  3. The YouTubers post at least one video every month. Overall their videos generate an average of 4.5M, 222K likes and 4.4K comments.

  Brands Worked With:

  Businesses in and around Mumbai.

• 17. Total Gaming

  USP:

  Ajendra Variya displays exceptional Free Fire skills. The Indian gamer helps his followers level-up with step by step gaming demonstrations and opinion sharing.

  About the creator:

  Ajendra Variya aka “Ajju Bhai” is a prominent figure in the Indian gaming community. The Indian Youtuber started with clash of clans and eventually came into the public's spotlight through his Garena Free fire live-streams. Today he is one of the most followed gaming content creators in India. Ajju Bhai also represented the country at international gaming competitions.

  Ajendra actively creates gameplays on Granny, GTA, Call Of Duty, God Of War and Horizon on his YouTube channel. He also presents game simulations with commentary and reactions.

  KPIs:

  1. Ajendra Variya creates content on mobile And PC games with Hindi commentary. His videos generate an average of 4.2M views, 235K likes and 44k comments.

  2. Ajju Bhai Hindi dubbed video titled “Michael Catches His Wife Cheating” from GTA V gameplay, received 1.69M views, 14.7K comments and 126K likes in three days.

  3. The channel Total Gaming has an engagement rate of 8.7%.

  4. Ajju bhai uploads an average of 3 videos every month on his YouTube channel.

  Brands Worked With:

  Garena Free Fire

• 18. Raj Grover

  USP:

  Raj Grover creates relatable content on Indian families. He can compress entertainment into short durations with effective filters, sounds and dialogues.

  About the creator:

  Raj Grover says “I make videos which will make you feel I am spying on you” and by the looks of it he is”. This famous YouTuber takes everyday life events and conversations and turns them into relatable comedy skits. He uses minimal props to bring out the essence of every character, whether it is his Kaamwali, Mother, Friend or Sibling.

  Raj Grover’a exceptional acting, dancing, singing and mimicry skills, merits his place alongside the top Indian YouTubers.

  KPIs:

  1. Raj Grover is consistently creating content on YouTube, Instagram, Snapchat, Twitter and Facebook.

  2. The video titled “School Ka New Session | ft Raj And Minku”, where the YouTuber played two characters, conversing about holidays and new school year. This resulted in substantial audience engagement with 3.36M views, 3.72K comments and 120K likes.

  3. Raj Grover's videos are extremely popular amongst different audience demographics. His videos received an average 5.2M views, 329K likes and 1.3K comments.

  Brands Worked With:

  Meta, McCain Foods and Bonsoir India.

• 19. Priyal Kukreja

  USP:

  Join Priyal Kukreja first relatable brother sister comedy.

  About the creator:

  Priyal Kukreja is a famous YouTuber and internet personality who has won millions of hearts through her creative comedy skits, dance and music content. The YouTuber displays outstanding versatility in content creation. She is consistent on YouTube and Instagram. Her comedy short videos feature notable artists and celebrities.

  Priyal Kukreja tells visually compelling stories with YT shorts. She puts a lot of effort into her video planning to hold the audience's attention from start to finish. There are funny moments with her family, life moment recreations, pranks and more on her channel everyday.

  KPIs:

  1. Many of Priyal Kukreja’s comic videos and creator collaborations videos appear in the YouTube trending section.

  2. Her video on meeting adivasis in the jungles of Karnataka and documenting their daily lifestyle has resonated with many people. Her video has 2.5M views, 520 comments and 18.1K likes.

  3. The Indian Youtuber uploads an average of 25 videos every month. Her channel maintains a steady monthly viewership of 689M.

  Brands Worked With:

  Google India and YouTube

• 20. Sakshi Keswani

  USP:

  Sakshi Keswani uploads videos that put your mind at ease. The Indian Youtuber pulls you into her virtual world by replaying relatable life moments.

  About the creator:

  Sakshi Keswani is all about keeping audiences guessing for what comes next. She is up to many things. This future acting star acts different characters with precision. She has turned her YouTube channel into a place where she can share her travel moment, family vlogs, jewelry collection, funny skits and relationship advice.

  Sakshi Keswani creates videos around family oriented topics. Furthermore, her amazing fashion choices can motivate you to rearrange your wardrobe with outfits that match your personality.

  KPIs:

  1. Sakshi Keswan’s funny vines, comedy skits and vlogs receive an average of 2.11M views, 126K likes and 356 comments.

  2. Sakshi's video titled “when he is CALM in your chaos”, showing relatable couple moments, received 176K views, 6.98K likes and 99 comments.

  3. Being Suku is among the most subscribed Indian YouTube channel that receive regular visitors Sakshi uploads 7 videos every month on average.

  Brands Worked With:

  Ponds and Shopsy,

• 21. Live Insaan

  USP:

  Nischay’s humor, commentary, expressions and dialogues, combined with live-game streams create wholesale viewing experiences for his subscribers.

  About the creator:

  Yes we have mentioned Nischay Malhan before but that was Nischay the roster and comedian. Here we will talk about Nischay the gamer. Live Insaan is one of the fastest growing YouTube channels in India. The YouTuber streams many games like Spider-Man 2, Resident Evil, Hitman, Minecraft and Granny. He brings the same energy, humor and inventiveness with his gameplays like he does with his roasts. Nischay also interacts with his audience during live streams.

  Nischay Malhan’s witty titles and thumbnails compel new visitors to click on his videos. The Indian YouTuber picks game walkthroughs and adds his commentary and story lines to present entertaining narratives to his subscribers. He also inserts himself into different gaming simulations.

  KPIs:

  1. Nischay Malhan shows outstanding skills in his gaming YouTube videos which receive an average of 2.16M views, 76.5K likes and 4.7K comments.

  2. The gamer played the Psalm 5:9-13 horror game in one office video. An introduction before proceeding to play the game. Nishchay displayed real expressions throughout the game play as a result the video grossed 1.19M views, 4.38K comments and 54.3K likes.

  3. Nischay Malhan is the winner of “Best Creator Award In The Game Category” at National Creators Award 2024.

  Brands Worked With:

  Vi, Tezos, Evnia, Hummel and Secret Labs

• 22. Abhishek Malhan

  USP:

  Abhishek Malhan covers celebrity lives through memes on this channel.

  About the creator:

  Following Nischay we have Abhishek Malhan who also has a second channel called Fukra Live Insaan. The Indian Youtuber has reserved this channel for funny memes, comedy skits, jokes and roasts. He takes viral clips from celebrity social media feeds, TV shows, news and movies and reacts to them with funny mimicry and commentary.

  People that want to keep up with the latest celeb news with a comedy twist follow Abhishek Malhan here. Fukra Insaan also reacts to music videos, organizes guessing games and streams Minecraft, Fall Guys, PUBG and GTA V gameplays on this channel.

  KPIs:

  1. Abhishek Malhan’s funny Meme video titled “Lucifer is funny and Purav Jha becomes MC stan” where the youtuber reacts to many memes, received 1.72M views, 2.79K comes and 104K likes in 6 days.

  2. Abhishek Malhan won the “Talk Of The Town Award” presented at InfluencEX.

  3. Abhishek has uploaded more than 350 videos on his channel. His delightful content, brings an average of 1.65M views, 96K likes and 2.5K comments.

  Brands Worked With:

  T-Series

• 23. Mahesh Keshwala

  USP:

  Mahesh Keshwala is a highly inventive Indian youtuber who introduces new entertaining concepts like meme reactions and talk shows on his channel.

  About the creator:

  Mahesh Keshwala aka Thugesh: this is a video opening liner that we have been hearing since 2020. Thagesh is one of the Indian youtubers who witnessed tremendous fame after the “Tiktok vs YouTube” stint. He started with the rosts and commentary and eventually expanded to reactions and vlogs. Mahesh is known for improvising. He even gave his roasting sessions a late night show makeover with different segments to guide the audience from start to finish. Today has a growing presence on YouTube Instagram reddit discord Facebook and Twitter.

  Today he is one of the top YouTubers in India who lives to entertain. Indian YouTubers like Bhuvan Bam, Slayy Point, Tech Burner, Mumbaikar Nikhil, Carryminati feature on his “The Thugesh Show”.

  KPIs:

  1. Mahesh Keshwala’s funny Indian videos, Bollywood videos, roast content, comical TikTok reactions, memes etc on his YouTube channel, collectively generate an average of 2.1M views, 128K likes and 3.9K comments.

  2. Mahesh Keshwala bagged the “Best Talk Show Of The Year Award” at Global Excellence Awards, for his Thugesh show.

  3. The top Indian content creator uploads at least eight videos every month.

  4. Mahesh Keswala’s roast video on Tirth Parsana generated 1.85M views, 4.47K comments and 124K likes.

  Brands Worked With:

  MamaEarth, Swift, Acer and Samsung

• 24. Anshu Bisht

  USP:

  Anshu Bisht is one of the best Minecraft players in the world. His skill display has won him many accolades.

  About the creator:

  Anshu Bisht is a professional Minecraft e-sport player. He is known in the social media space as Gamer Fleet. Anshu directs his YouTube efforts towards Minecraft. He creates different scenarios within the game, from going on a date with the girl, spending 100 days in the end only world or becoming the most powerful person in Minecraft. He also roasts Minecraft players. The YouTuber's ability to pick one game and create a concept universe from it is truly remarkable.

  While Anshu Bisht has exceptional gaming skills, he is also a person of a humble nature which draws people to him. The Indian Youtuber has partnered with several gaming and technology brands. Anshu Bisht has also worked with content creators from different categories.

  KPIs:

  1. Anshu Bisht won the PC gamer of the Year award at Creators United.

  2. The gaming content creator posted a video on how a Minecraft character can transform into a YouTuber. The video received 10.2M views, 8.45K comments and 387K likes.

  3. Gamer Fleet posts on average five times every month. His 530+ videos generate an average of 1.8M views, 83.6K likes and 5.6K comments.

  4. The Indian youtubers channel has an engagement rate of 5.9%

  Brands Worked With:

  Samsung, OnePlus

• 25. Saloni Gaur

  USP:

  Saloni Gaur entertains millions with her satire comedy style.

  About the creator:

  Saloni Gaur is a young comedian and actor but you wouldn't know that at first glance as she plays a range of characters of all ages to perfection in her comedy skits.

  Saloni is an active content creator on YouTube, Facebook, Instagram and Twitter. Saloni plays characters in TV shows, school life, family, celebrity, food and travel inspired skits. Moreover, Saloni Gaur, features her mother and grandmother on her “Parivarik” podcast where they address topics like fashion, dating, relationship, marriage, general etc in much detail.

  KPIs:

  1. Saloni Gaur’s comical sketches and deep conversation on challenging topics bring scores of visitors to her channel. The YouTuber’s videos receive an average of 863K views, 62.7K likes and 273 comments.

  2. Saloni Gaurs video titled “Houseplant Headquarters Be Like” when she engages in a make-belief conversation with different plant types, offering them advice in a serious tone, was funny and informative at the same time. The video received 65.4K views, 72 comments and 3.24K likes in one week.

  3. Saloni posts an average of 11 videos every month.

  4. The Indian Youtuber won the “Satire Comedy Creator Of The Year” award at Creators United.

  Brands Worked With:

  Uber

• 26. Dushyant Kukreja

  USP:

  Millions are taken back by Dushyant Kukreja's amazing acting and comical abilities.

  About the creator:

  Dushyant Kukreja became a nationwide sensation because of his short YouTube videos. He has new videos on his channel every day. The Indian Youtuber introduces bizarre concepts inspired by sports, mysteries, history, family and lifestyle. Dushyant Kukreja’s videos follow planned scripts that are reenacted by talented performers. He also recreates famous Bollywood scenes by playing relevant actors in their primary roles.

  Furthermore, the Indian YouTuber frequently organizes Q&A sessions that bring up his future ventures, milestone achievements and subscriber queries. He also has a long list of travel vlogs and inspirational stories. There is much happening on Dushyant Kukreja's channel that you cannot miss.

  KPIs:

  1. There is a dedicated following for Dushyant Kukreja's vlogs, short videos and skits, which drives substantial interaction to his channel. His videos generate an average of 476M views every month.

  2. Dushyant Kukreja's channel grows at the rate of 600K subscribers monthly.

  3. The Indian Youtuber won the “Comic Creator Of The Year Award” at Creators United.

  4. Dushyant Kukreja's experimental long format mystery video with events unfolding to identify a killer has received satisfactory response from the audience with 995K views, 1.03K comments and 17.1K likes.

  Brands Worked With:

  Cadbury

• 27. Shefali Rawat

  USP:

  Shefali Rawat presents fresh knowledge as she uncovers new skin care and makeup secrets.

  About the creator:

  Shefali Rawat has seen tremendous growth since creating her YouTube channel in 2020. She is a skin care and makeup student, delivering her knowledge through YouTube.

  Whether it is top makeup picks from Amazon or Flipkart, seasonal skin care routines, wardrobe clothing haul or quick get ready with me tips, Shefali Rawat has the best advice compressed into high quality, detailed videos.

  Shefali Rawat brings a sense of warmth and kindness in her teachings which keeps visitors around for a long time. She also has multiple videos on diets and exercises to maintain a healthy body and glowing skin.

  KPIs:

  1. Shefali Rawat shared her honest morning skin care routine video. She used multiple products from brands like bioderma, La Roche Posay, Cetaphil, Cosrx and Kiehls, throughout her routine. The video received 159K views, 571 comments and 622K likes.

  2. Shefali Rawat's YouTube channel is growing at the rate of 20K subscribers per month.

  3. The content creator uploads skincare and beauty videos on Instagram and YouTube daily.

  Brands Worked With:

  H&M, Amazon, Flipkart

• 28. Komal Pandey

  USP:

  Komal Pandey is surrounded by professional makeup artists, designers and celebrities. She presents inspirational fashion from across the world.

  About the creator:

  Komal Pandey is a staple fashion icon of India. People of all ages look at her content and draw inspiration from her style.

  The diva shares beauty and fashion related content on her YouTube channel created in 2017, which has grown into an Empire consisting of budget shopping tips, style hacks, fashion challenges, lifestyle vlogs, outfit picks, GRWM and more.

  Komal Pandey assembles her styles piece by piece. She is a friend who shares her personal honest opinions on questions Aired by her global fanbase. The Indian fashion content creator is often seen collaborating with other top Indian YouTubers at fashion shows and exclusive product launches.

  KPIs:

  1. Komal Pandey has YouTube playlists for sarees, trendy styles, outfits, opinions, fashion tips, collaborations and fun videos, which have resulted in 278M + views.

  2. The fashion content creator's video on “recipe to not look boring in a white t-shirt and jeans” has brought 498K views, 1.09K comments and 20.8K likes.

  3. The fashion Diva’s YouTube channel has an engagement rate of 5.5%.

  4. Komal Pandey is the winner of Economic Times “Unrivaled Fashion Influencer Of The Year“ award. She also won the “Fashion Influencer Of The Year” popular choice Award at Cosmopolitan blogger awards.

  Brands Worked With:

  Myntra, Vaseline, Titan Eye Plus and Maybelline

• 29. Amit Sharma

  USP:

  Amit Sharma is a skilled Free Fire player. His videos are designed to help his subscribers level up, while getting entertained.

  About the creator:

  Amit Sharma is popularly known as desi gamers in the Indian gamers diaspora. The Indian Youtuber displays proficiency in several video games but he is predominantly active as a free fire gamer. He was present at the Free Fire e-sport World Cup. Amit Sharma leverages his YouTube present to organize free fire challenges, versus battles and gaming reviews. He offers Hindi commentary and incorporates humor elements in his gameplays.

  Content creators like TSG Jash, Ajju bhai and The Raw Knew Games feature in Amit Sharma’s collaboration videos. The Indian also post reaction and live streams on games like GTA V, Roblox, Among Us and Fall Guys.

  KPIs:

  1. The Indian gamer updates his YouTube channel with new gameplays, pranks, challenges etc everyday. His videos have an average of 2.79M views, 147K likes and 21K comments.

  2. Amit Sharma's pranked Tonde Gamer, Munna Bhai and other Youtubers during a Free Fire match, which amused the audience, resulting in 2.7M views, 8.15K comments and 159K likes.

  3. Amit bhai uploads 4 to 5 videos to Desi Gamers channel every month. He witnessed 6% viewership growth, with 33.6M more use than the last month.

  Brands Worked With:

  Free Fire and Lenskart

• 30. Chetan Monga

  USP:

  Amit Sharma is a skilled Free Fire player. His videos are designed to help his subscribers level up, while getting entertained.

  About the creator:

  Amit Sharma is popularly known as desi gamers in the Indian gamers diaspora. The Indian Youtuber displays proficiency in several video games but he is predominantly active as a free fire gamer. He was present at the Free Fire e-sport World Cup. Amit Sharma leverages his YouTube present to organize free fire challenges, versus battles and gaming reviews. He offers Hindi commentary and incorporates humor elements in his gameplays.

  Content creators like TSG Jash, Ajju bhai and The Raw Knew Games feature in Amit Sharma’s collaboration videos. The Indian also post reaction and live streams on games like GTA V, Roblox, Among Us and Fall Guys.

  KPIs:

  1. The Indian gamer updates his YouTube channel with new gameplays, pranks, challenges etc everyday. His videos have an average of 2.79M views, 147K likes and 21K comments.

  2. Amit Sharma's pranked Tonde Gamer, Munna Bhai and other Youtubers during a Free Fire match, which amused the audience, resulting in 2.7M views, 8.15K comments and 159K likes.

  3. Amit bhai uploads 4 to 5 videos to Desi Gamers channel every month. He witnessed 6% viewership growth, with 33.6M more use than the last month.

  Brands Worked With:

  Free Fire and Lenskart

• 31. Devanshu Mahajan

  USP:

  Devanshu Mahajan has a subtle comedy style that resonates with a target audience group. He can adjust his speech and timing to align with the cast members for more dramatical impact

  About the creator:

  Devanshu Mahajan came into the social media spotlight during Tiktok popularity. He created short comedy skits. Eventually migrated his talents to Instagram where he witnessed quick following growth due to his music, pranks, reactions and fashion content.

  Divyanshu Mahajan's content has variety. He picks different locations for his funny videos from a beach, barber shop and home to hotels, forests and mountain tops. The YouTuber creates videos with his family and friends and recreates iconic old Bollywood music and movie scenes.. The Indian Youtuber also has content dedicated to cartoons, Indian family moments and spoofs.

  KPIs:

  1. Devanshu can pack a lot of entertainment into one to two minute videos. The Indian youtuber uploads multiple times in a month. His videos receive an average of 317K views, 22.5K likes and 252 comments.

  2. The YouTuber’s video title “when she is a 10”, has reached a broad audience generating 75.7K views, 289 comments and 8.15K likes.

  3. The comedy YouTube channel in India received 60.3M additional views, indicating a 3% hike from a month before.

  Brands Worked With:

  Swiggy, Fortnight and Simply Inke

• 32. Tanya Khanijow

  USP:

  Tanya Khanijow is a digital nomad who brings cultures together through travel storytelling. Her good and bitter sweet experiences allow her to present the best advice as you plan your next big adventure.

  About the creator:

  Taniya Khanijow is a wanderlust. She is constantly on the move exploring new places and people that she can talk about in her videos. The Indian Nomad has visited countries in Asia, Europe and America. She is a firm advocate of sustainable travel and recommends accommodations, commuting alternatives and other guidance for budget friendly travel experience.

  Tanya Khanijow participates in exhilarating activities like mountain climbing, camping, tracking snowboarding and Kayaking. She can plan long trips that span multiple weeks or take short weekend tips with her friends. Tanya invites you to explore the world with her.

  KPIs:

  1. The Indian travel vlogger's amazing content on sustainability, adventures and culture bonding received an average of 672.3K views, 30.9K likes and 293 comments.

  2. Tanya Khanijow won the “Travel Goal Creator Of The Year award” at Creators United.

  3. Tanya presented an ultimate Singapore itinerary guide which allows people to explore the country in 3 to 4 days. The 23 minutes and 22 second video has 629K views, 659 comments and 11.3K likes.

  Brands Worked With:

  Airtel and Microsoft

• 33. Rj Karishma

  USP:

  RJ Karishma is indistinguishable when she plays different characters. She has an eye for detail and passion for exploring new creative horizons.

  About the creator:

  RJ Karishma is one of the top YouTubers in India. She prioritizes short format videos and creates funny content on relatable topics. RJ Karishma is famous for playing multiple characters in a single video. She uses props, relatable get up, dialogues and expressions to deliver hilarious narratives to her subscribers.

  However, amidst her acting and comedy, Rj Karishma also presents mesmerizing fashionable looks with vibrant outfits, hairstyles, makeup and accessorization. The Indian Youtuber has a look in the LimeLight at award ceremonies and exclusive events.

  KPIs:

  1. RJ Karishma's innovative concepts motivate her viewers to go through multiple videos. Her content receives an average of 2.5M views, 132K likes and 455 comments.

  2. RJ Karishma gave an Oscar winning performance by playing multiple roles in an interactive promotional post for IndusInd Bank. The video generated 1.66M views, 579 comments and 47.7K likes.

  3. The Indian Youtuber is smart, witty and creative with her videos. RJ Karishma's 268 + videos have generated 4.39 billion views for her channel.

  Brands Worked With:

  Vivo, Shop NOIB and Flipkart

• 34. Saloni Singh

  USP:

  Saloni Singh has a knack for covering Bollywood, sports, politics and music news through the roasting sessions. Her audience gets entertainment and also latest updates.

  About the creator:

  Saloni Singh is unlike your everyday roster and comedian. She is a multifaceted genius who chases new entertainment levels to grow as one of the best YouTubers in India.

  Saloni Singh covers diverse topics on her channel from comedy Vines, movies, songs, sports and Bollywood to TikTok memes, Instagram reels and more. Saloni Singh breaks down viral social media content to find flaws, before elaborating on them through witty remarks. Many popular Indian YouTubers like Armaan Malik, Vadapav girl, Munawar Farooqi and Dolly chaiwala have found themselves in Saloni Singh line of roasting fire.

  KPIs:

  1. Saloni Singh roasts, reaction, parodies, spoofs and sketches are widely popular among all demographics. Her videos receive an average of 1.16M views, 22.9K likes and 596 comments.

  2. Saloni Singh rolled bigg Boss OTT in her video “Bigg Boss Made Its Own Sasti Copy” she roasted different cast members with her funny expressions and witty remarks. The video has received 1.03M views, 1.28K comments and 24.4K likes since upload.

  3. Saloniyaapa uploads two videos in a month. Her channel averages 1.45M views.

  Brands Worked With:

  Worked with modeling agencies

• 35. Siddharth Yadav

  USP:

  Siddharth Yadav or Elvish Yadav is known for his hawkish roasting and comic approach that few can execute without crossing into the offensive realm.

  About the creator:

  Siddharth Yadav popularly known as Alvish Yadav was already a famous YouTube celebrity before his Big Boss OTT fame. He is known for his bold opinions on popular trends and politics.

  Elvish Yadav started his YouTube journey in 2019 with his short films and vlogs. The famous Indian Youtuber eventually transitioned to roasting. He also has multiple original soundtracks to his name. Since winning Bigg Boss OTT season 2, Elvish Yadav primarily focuses on long format content with multiple actors. Renowned Indian YouTubers and celebrities feature in Elvish Yadav’s videos. New subscribers also “Try Not To Laugh” challenges, creators versus creators, travel vlogs etc on the famous YouTubers channel.

  KPIs:

  1. Elvish Yadav won the OTT star of the Year award at Creators United.

  2. Elvish gave his subscribers a behind the scene glimpse from his shooting for Animal 2 in one of his vlogs. The video received 545K views, 2.11K comments and 56.7K likes within 18 hours.

  3. The Indian Youtuber’s roast and vlog videos receive an average of 865K views, 72.4K likes and 3.4K comments.

  Brands Worked With:

  Play DMF and Virgin Music India.

• 36. Tariq Khan

  USP:

  Tariq Khan uses his creativity and technical prowess to create phantasmic viewing experiences. He also shares secrets behind his illusionary tricks.

  About the creator:

  Tariq Khan aka Ur_Smartmaker prides himself on expanding your perspective with innovative experimental content. The Indian youtuber is equipped with the best photography, videography, editing and shooting skills. He turns his creative ideas into illusion inducing videos with well placed camera angles and props.

  Tariq uses computer and mobile video making and editing softwares to create VFX magic. The Indian YouTuber takes several days of planning, shooting and editing to present magical content. His creative videos, green screen content, AI Editing, fake camera shots and illusion tricks leaves the audience awestruck.

  KPIs:

  1. This Indian YouTube channel has amazing mobile photography, videography hacks, creative ideas and life hacks presented through high quality videos, which have an average of 1.5M views, 50.56K likes and 945 comments.

  2. Tariq Khan’s soda Vs mentos video shot on Oppo Reno 12 Pro received 323 K views, 253 comments and 8.39 K likes. The youtuber tried different experiments. He created an illusion of him flying before revealing the editing secret.

  3. Tariq Khan’s YouTube channel has an engagement rate of 4.8% at 242 views per hour.

  Brands Worked With:

  Oppo, Vivo and Amazon Prime

• 37. Dhiru Monchik

  USP:

  Dhiru Monchik includes different themes in his funny videos. He can even generate buzz for historical trends.

  About the creator:

  Dhirendra Chauhan Rajput is a famous Indian Youtuber known as Dhiru Monchik. Dhirendra’s channel is a place for funny videos. The Youtuber started his journey with roast. He has trolled different Ticktokers, Bollywood celebrities, news articles, music clips etc with energetic commentary and expression. Eventually, Dhiru Monchik incorporated reactions, memes and talk show formats into his content.

  Dhirendra Chauhan Rajput tracks the internet for latest gossip, news, controversies etc to include in his videos. You can keep-up with popular trends by listening to Dhirubhai explain them with his funny accent and expressions.

  KPIs:

  1. Dhiru Monchik uploads two videos every week. He maintains a consistent presence on YouTube, Instagram and Facebook.

  2. The Indian Youtubers roast, reactions and vlog videos receive an average of 669K views, 44.9K likes and 2.4K comments.

  3. Dhiru Monchik uploaded a video where he talks about the late Danish Zehen and his fans. The video generated 451K views, 1.85K comments and 33.4K likes in 2 days.

  4. Dhiru Monchik YouTube channel has an engagement rate of 7.9%.

  Brands Worked With:

  JBL, Samsung and 10 cric

• 38. Neon Man

  USP:

  Ayush Parmar will go through Instagram posts, YouTube videos, news articles, Twitter feeds etc to find news that interests a wide audience.

  About the creator:

  Ayush Parmar is an Indian YouTube celebrity known as Neon Man. He has turned his channel into a source for the latest YouTube news. This inspiration comes from the American youtuber DramaAlert. Ayush Parmar’s videos cover YouTube and Bollywood related news. From YouTuber feuds, creator versus creator, internet breaking events and controversies to shocking reveals, truth expose etc, neon man covers diverse topics on his channel. The Indian youtuber also includes international content creators, athletes and celebrities in his videos.

  Ayush Parmar maintains a specific tempo with tone, transitions and graphics in his videos. He has collaborated with many top Indian YouTubers like Maxtern, Fukra Insaan and Rachitroo after his big face reveal.

  KPIs:

  1. Neon man posts videos on the Indian and global YouTube community, which have an average of 720K views, 43.5K likes and 1.5K comments.

  2. The Indian youtuber has integrated his YouTube with Instagram, Twitter, Facebook and Google to maintain a consistent stream of value added posts.

  3. Ayush Parmar covered news related to Cristiano Ronaldo's new YouTube channel and possible collaboration with Virat Kohli and the controversies around Honey Singh, Raftaar and Badshah. The video received 527K views, 1.41K comments and 32.3K likes in 12 hours.

  Brands Worked With:

  Rosier

• 39. Rachit Yadav

  USP:

  Rachit Yadav is an amazing storyteller. He has the ability to draw his viewers in through alluring words.

  About the creator:

  Rachit Yadav's YouTube channel is a large maze where you are bound to find something unexpected at every turn. The popular Indian vlogger can give you jump scares with his intense horror movie narrations. He also live streams video games like GTA V and Minecraft and just when you think this is it, Yadav brings the smiles with his comedy vlogs, commentary and reactions.

  Rachit Yadav puts a lot of work into his video creations. The Indian Youtubers content reflects his interests which attracts a diverse crowd.

  KPIs:

  1. Rachit Yadav’s live streams, commentary, reactions and vlogs average at 987K views, 47.4K likes and 1.2K comment.

  2. Rachit Yadav secretly took his friends to a Haunted hotel, on the pretext of a vacation and documented their experience. The 45 minutes and 19 second video has 485K views, 1.53K comments at 24.1K likes.

  3. The Indian youtuber shares stories and interacts with his fanbase on Instagram, YouTube, Facebook, Twitter Instagram and Discord.

  Brands Worked With:

  Google India and PUBG

• 40. Rajat Pawar

  USP:

  Rajat Pawar brings new energy to the saturated YouTube roasting category. Besides the clean content, the Indian Youtuber keeps his content fresh with undiscovered clips.

  About the creator:

  Rajat Pawar is a young content writer from Bhopal Madhya Pradesh who is also one of the most subscribed YouTubers in India. People adore him for his clean, uncut and funny YouTube roasting videos. The Indian YouTubers' content is family oriented. Besides trending topics Rajat Pawar picks anonymous content floating on the social media for his reactions, mimicry and roasts.

  Rajat Pawar compiles multiple Instagram reals in one video for successive mimicry, reactions and roasts. There are timely shayari mixed in his long format videos which give Rajat Pawar and unique Identity in the vast Indian YouTube community, especially in the roasting category.

  KPIs:

  1. Rajat Pawar has grown beyond YouTube with a substantial fan base on Facebook, Instagram and Twitter.

  2. The famous Indian youtuber uploads at least 4 to 5 videos to his channel every month. He has uploaded multiple videos since 2014, which have an average of 1.1M views, 51.9K likes and 2.4K comments.

  3. Rajat Pawar roasted multiple Instagram content creators in his 10 minutes and 19 second video which has 822K views, 1.56K comments and 46.6K likes.

  Brands Worked With:

  Moj and MX Player

• 41. Rimorav Vlogs

  USP:

  Rimorav Vlogs has the most innovative videos that make viewers go from smiles to uncontrollable bursts of laughter.

  About the creator:

  Rimorav vlogs or Ri Vlogs is an Indian YouTube channel handled by Rishi Dev. The entertainment-centric channel uses funny podcasts, pranks, challenges and crazy vlogs to reach millions. The Indian YouTubers are peculiar about testing new ideas like viral life hacks where they recreate popular trends by adding comical reactions and commentary. Then you have video game parodies, sibling pranks and art for a change of pace.

  There is also much fun to be had on the music side of the channel, where the YouTubers original soundtracks amass millions in views and engagement.

  KPIs:

  1. Rimorav vlogs upload new entertainment videos every week. The channel's 554+ videos receive an average of 693K views and 4.5K comments.

  2. The Indian Youtubers pranked his brother and sister in a video by showing them horror gameplay. The video received 320K views and 607 comments within a day.

  3. The channel maintains an average of 8.38M monthly views.

  4. The Indian Youtuber uploads an average of 8 videos every month.

  Brands Worked With:

  Diatom Watches

• 42. Arun Prabhudesai

  USP:

  Arun Prabhudesai has every information you need before buying a smartphone. He also has news about upcoming gadget releases.

  About the creator:

  Arun Prabhudesai and his YouTube channel Trackin Tech is helping people make smart tech purchases. He features smartphones from multiple brands including Google, Nothing, iPhone RealMe and OnePlus.

  Arun presents first-hand gadget impression inflation with his unboxing posts. Arun’s packaging review, followed by product feel review, start-up and first use, inside a compact video creates positive viewing experiences. The Indian tech content creator also produces follow up videos after weeks, months or years after a smartphone release to speak about the usage experience so far.

  People interested in smartphone tests, quick reviews, first looks etc should follow Tracki Tech today.

  KPIs:

  1. Trackin Tech presents interactive smartphone reviews, unboxing, live demonstrations, tech news and stories inside high quality videos which get an average of 595K views, 24.5K likes and 961 comments.

  2. Arun Prabhudesai won the “Best Tech Content Creator Award” at Lokmat Digital Creator Awards.

  3. The Indian tech content creators' helpful video on the best smartphone to buy under 30000 rupees, received 210K views, 1.37K comments and 15.7K likes within 10 hours.

  4. Arun Prabhudesai is uploading valuable tech pictures and videos on YouTube, Twitter, Instagram and Facebook.

  Brands Worked With:

  Collaborations with Smartphone brands

• 43. Ajay Sharma

  USP:

  Ajay Sharma combines his traditional upbringing with popular comedy trends for a distinctive video portfolio that appeases a niche audience .

  About the creator:

  Representing Jaipur, here we have Ajay Sharma. His content is inspired by Rajasthan's culture and traditions, from short family videos and funny clips to music and long format cinematic videos.

  Ajay Sharma is one of the most subscribed youtubers in India with 23 million subscribers and counting. His vlogs frequently trend for the ingenuity, scripts cast and relatable ambience.

  The video creator takes new challenges for emotionally-charged videos. He presents a platform for more budding artists to showcase their talents.

  KPIs:

  1. Ajay Sharma's 1.22K + videos have delivered 14.7 billion views to his channel.

  2. The Indian youtuber uploads at least one video everyday.

  3. Official Ajay Sharma 07, averages 128M monthly views.

  4. Ajay Sharma's official music video “Bhabhi Ke Pyar Mein”, generated 699K views, 176 comments and 6.67K likes.

  Brands Worked With:

  Music Labels

• 44. Flying Beast

  USP:

  Gaurav Taneja is a fitness community icon. The YouTuber's efforts from video creation to entrepreneurial ventures, help people access the best tips and products, aligning with their fitness goals.

  About the creator:

  Gaurav Taneja aka Flying Beast is an ex pilot who has made incredible progress as a fitness content creator on YouTube. The YouTuber represented India at multiple bodybuilding competitions. He has an active fan base that regularly watches his videos for muscle building tips, diet plans, exercises and motivation.

  Gaurav Taneja does his best to paint real life fitness scenarios with experienced advice. He has included other concepts like family and travel vlogs, social service initiatives and celebrity interactions. Gaurav Taneja met with John Abraham to review the actor's bike collection. The fitness guru is also a passionate sports fan.

  KPIs:

  1. Gaurav Taneja’s vlog with his children received 426K views, 617 comments and 22.8K likes in 3 days.

  2. Gaurav Taneja received nomination for the Best fitness blogger on Instagram award (male).

  3. Gaurav Taneja's lifestyle and fitness vlogs receive an average of 699K views, 32.5K likes and 690 comments.

  4. The Indian YouTuber is using YouTube, Instagram, Twitter and Facebook to help millions on their fitness and wellness journey.

  Brands Worked With:

  MamaEarth and Rosier

• 45. Vivek Mittal

  USP:

  Fit Tuber makes your fitness journey easy with diet, exercises and lifestyle change tips.

  About the creator:

  Vivek Mittal aka Fit Tuber is another top fitness YouTuber that is hitting big in the Indian YouTube community. He comes with a distinct approach. According to Fit Tuber, a healthy body can be achieved with minimum investment. He maintains high quality video supply to keep his subscribers motivated. He wants them to incorporate healthy habits and exercise into their everyday lifestyle.

  The Indian YouTuber uploads one video every week. Fit Tuber also talks about vitamin benefits, early disease signs, best food alternatives, yoga, supplements etc. His Do's and Don'ts and best practices, help his subscribers achieve their fitness goals.

  KPIs:

  1. Vivek Mittal compiles everything from healthy recipes, exercises, workout tips etc into informative videos which receive an average of 1.6M views, 53.6K likes and 2.4K comments.

  2. The Indian fitness content creator was honored with the “Rashtriya Gaurav Award” by the Government Of Telangana for his contributions in the health and wellness niche.

  3. Vivek Mittal's videos on five amazing vitamin E benefits, brought 810K views, 1.96K comments and 28.6K likes to his channel.

  Brands Worked With:

  Healthy food brands

• 46. Zakir Khan

  USP:

  Zakir Khan became a nationwide comedy sensation for his distinct style. This stand up comedian has a knack for evoking emotional responses through relatable comedy skits.

  About the creator:

  Zakir Khan has come a long way since his famous dialogue “Sakht Launda” got famous. Zakir Khan forayed into the comedy niche as a writer. Today, the stand up comedians are performing in different parts of the world. He also starred multiple in OTT specials and is a frequent face at comedy events.

  Zakir Khan is an improv maestro. He puts additional comical touch to his scripts for extra effect. The Indian stand up comedian shares best moments from his Amazon specials and stand up shows on YouTube. He also has YouTube specific comedy series with talented artists.

  KPIs:

  1. Zakir Khan shared a sneak peek from the first and second episode of his Sony TV show, Aapka apna Zakir in one of his videos. The promo video received 520K views, 679 comments and 19.7K likes within a week.

  2. Zakir Khan's videos from his stand up comedy, TV show, comedy contests etc, receive an average of 1.4M views, 55.3K likes and 993 comments.

  3. The comedian uploads at least two videos on his channel every month.

  4. Zakir Khan is the winner of Comedy Central India’s “Best Stand Up Comedian Award”.

  Brands Worked With:

  Roadster, Myntra and Pepsi

• 47. Anurag Dhobal

  USP:

  The motovlogger features different vehicles on his channel. He talks about everything an average motor enthusiast wants to know about their favorite automobiles.

  About the creator:

  Anurag Dhobal also known as the UK 07 rider is dubbed as the number one motovlogger of the world. The Indian YouTuber is fascinated by automobiles and the Lifestyle of vehicle owners. Anurag takes long rides across cities and states in his KTM RC200. He loves to interact with motor enthusiasts and document their experiences.

  UK 07 rider experiments with different motovlogging concepts to attract diverse automobile aficionados. He features different bike and car modifications, superbike reviews, ride alongs, travel series etc. The Indian YouTuber also blends his passion with his personal life , like riding to surprise his relatives, check special car delivery or meet renowned India YouTubers.

  KPIs:

  1. Anurag Dhobal received his new modified supercar and he shared his excitement through a YouTube video which has 237K views, 1.96K comments and 29.9K likes in 11 hours.

  2. The Moto vlogger won InfluencEX “Vlogger Of The Year Challenger” award. He also bagged the “Petrolhead Creator of The Year Award” at Creators United 2.0.

  3. The Indian Youtuber is growing his automobile enthusiast community on Instagram and YouTube.

  4. The UK 07 Rider’s Moto vlogs receive an average of 587K views, 54.3K likes and 1.5K comments.

  Brands Worked With:

  Pari Match

• 48. Varun Bundela

  USP:

  Varun Dev Bundela takes inspiration from old movies and music for his videos. The Indian YouTuber's videos celebrate different relationships with humor.

  About the creator:

  Varun Dev Bundela is amongst the fastest growing YouTubers in India with a huge social media following. He is known for his daily mood lifting entertainment videos that compel his audience to view and engage with his content.

  Varun has everything from music videos, comedy skits, drama and voice over content on his channel. The young YouTuber is molded by tradition which is reflected in his videos. He makes videos on Indian army, family values, travel diaries, mystery, relationship and more so that his followers connect with him emotionally.

  KPIs:

  1. Varun Dev Bundela is an active content creator averaging 23 YouTube videos every month.

  2. The Indian Youtuber uploads daily entertainment videos on Instagram and YouTube.

  3. Varun Dev Bundela has one of the most active fanbase amongst the Indian YouTube community. His videos average 10.6M views, 571K likes and 2.1K comments.

  Brands Worked With:

  Regional Music Studios.

• 49. Tarini Peshawaria

  USP:

  Tarini Peshawaria has remedy for all skincare issues. She helps you access affordable skincare products and procedures.

  About the creator:

  Want the best makeup, skin care and fashion recommendation? then come over to Tarini Peshawaria’s YouTube channel. Here, the Indian Youtuber presents a wide selection of products from Maybelline, MARS, Kay By Katrina, SmashBox, Tira Beauty etc. Tarini Peshawaria shows you ways to save on your next purchase.

  The Indian Youtuber covers her niche with diverse concepts, from luxury to sustainable product listings and unboxing to GRWM and mini reviews. Tarini suggests products to treat different body needs. She also speaks about surgical skin care procedures and diet for healthy skin.

  KPIs:

  1. Tarini Peshawaria shared her morning and night skin care routine for oily and combination skins. She used products under 600. The internet personality highlighted the process while explaining the key product benefits. The video was extremely popular gaining 1.7M views, 75K likes and 445 comments.

  2. Tarini uploads helpful skin care beauty and fashion videos regularly which has taken her engagement rate to 5.5%.

  3. The Indian YouTubers' videos have an average of 292K views, 14.6K likes and 214 comments.

  4. Tarini Peshawaria is growing on YouTube, Instagram and Facebook.

  Brands Worked With:

  Dr Sheths, L'oreal Paris, Dot & Key and Mixoon

• 50. Family Fitness

  USP:

  Armaan Malik Monopoly on a very niche content concept. His family oriented videos and messages build curiosity in the onlookers.

  About the creator:

  Armaan Malik got his initial stardom through his tiktok videos and later conquered Instagram and YouTube with his comedy, family dynamics and entertainment vlogs. He regularly features his wife and children in his videos, which introduces multiple personalities in his videos which resonate with different people. The YouTube Star and his family also appeared on Big Boss OTT Season 3.

  Family Fitness is Armaan Malik's second YouTube channel, where he, Kritika Malik and Payal Malik combine vlogging with workouts to get the best of both worlds. The top Indian YouTubers upload new vlogs everyday.

  KPIs:

  1. Armaan Malik and his family deliver entertaining videos for their vast fan base; the channel's 2.26K+ videos have an average of 401.5K views, 12.6K likes and 735 comments.

  2. The Indian YouTubers upload at least 17 videos every month, while maintaining 37.1M average views.

  3. Family Fitness has an engagement rate of 6.7%.

  4. The channel's vlog about Payal Malik's first time visiting her parents since her marriage has generated 144K views, 359 comments and 8.03K likes.

  Brands Worked With:

  Sia Records

Conclusion

Some of the best YouTubers in the world come from India and we feel privileged to present this list of Top Indian YouTubers who reflect India’s diversity in the creator economy.

The above Indian YouTubers stand at the Pinnacle of their respective industries. These talented musicians, comedians, Tech gurus, Moto vloggers and fashionistas, express their passion through videos that appeal to a niche crowd.

Indian YouTubers are pivotal for future online marketing. They hold the success key for many businesses as consumers' opinions gravitate around trends introduced by these creative tastemakers.